Laird: fully integrated ‘Connected Car’ platform for the global auto industry

With the global connected car market expected to skyrocket over the next five years, Laird is launching the auto industry’s first fully integrated and scalable module for secure mobile connectivity and automotive ethernet for reliable Internet use inside and outside the vehicle, the company announced today.

Laird MAX (Modular Automotive Connectivity Solution), which is being introduced worldwide today, brings together state-of-the-art communications technologies, characterized by flexibility, scalability, an open software concept, a Linux-based security module, and Laird’s integrated antenna system.

Worldwide sales of connected cars are expected to reach 72.5 million in the next five years, according to industry analyst IHS Markit. That means by 2023, almost 70 percent of all passenger vehicles sold around the globe will be exchanging data with external sources, bringing new services and new business models to bear in automotive markets around the globe, especially in North America, Europe and Asia.

Applications that can be implemented on MAX include, for example, Internet gateway functionality, a remote diagnostic tool, a remote-control system, location functions, and driver statistics. The wealth of implementable applications makes it possible to set up a wide range of services for OEMs, fleet operators, insurance companies, and other industry-related entities. Importantly, MAX is environmentally friendly because the use of custom features limits the number of components and their weight, Dornbusch said. By optimizing the energy management, the power consumption is reduced, which is a differentiation advantage especially for electric vehicles.


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